What does Stout/Kramer do? Are you graphic designers?
We are trained as graphic designers.
The profession is constantly changing and as we see it, can no longer be defined.
Our way of working distinguishes itself by being conscious of the position
the designer can take in the process.
We don’t want to set ourselves up as merely designers of a message.
We see ourselves as editors and directors of communication.
As editor the designer interprets the content and context of a message.
As director the designer is responsible for the appropriate means of communication.
Does your work have a recognizable style?
Yes, definitely.
The final solutions are the result of an analytical and rational way of thinking and working.
The design is simple, clear, without fuss. Dutch. *barf*
Which influences do you recognise?
At the moment we are doing a lot of research into ‘communication within organisations’.
This research significantly influences our thinking about the designer’s position.
