A good reputation takes years to build, but just one bad experience can destroy it. So when balancing between tactical easily measurable goals like more clicks, and long term goals like trustworthiness, it’s essential to listen carefully to your instincts.
instinct vs data, via the google ventures library.

reality check.

eat healthy, says the white house.

egypt hires PR firm, then arrests them.

best song of 2005.

i just like to wash the brush.

   FADE IN:

   EXT. OCEAN - CLOSE UP:  WATER - MORNING LIGHT

   We are at the delicate interface between ocean and
   air...liquid and gas...the event horizon where molecules
   evaporate.  This interchange is ethereal.  Then, low
   frequencies rumble through depths...louder...closer, now...
   And the ocean surface is torn by a 46-foot catamaran and the
   ROAR of 2,700 horsepower, rocketing at us at 140 knots...

   OFFSHORE RACER:  "BORN TO WIN"

   in PROFILE.

   AERIAL:  "BORN TO WIN"

   ...has a canopy, low like a B-1 bomber and extends a half
   mile.  It launches off two-foot swells, goes airborne, pushes
   to 150 knots with another 1,100 RPM left...

..

   A DEEPLY-TANNED PLAYER

   named NICHOLAS in Vuarnet wraparounds and buzz-cut white hair
   glides by...

                        NICHOLAS
                  (low)
             Burnett, what's crackin'?

                        CROCKETT
             Nothing.

                        TUBBS
             Maxin' and relaxin'.

                        NICHOLAS
                  (doesn't believe them)
             Sure.  Change your mind; get
             inclined?  Let me know...

   Whatever Nicholas is soliciting, Crockett and Tubbs don't
   want.  (Nicholas brokers "go-fast" runs, moving loads from
   offshore into South Florida.  Among guys who pilot offshore
   race boats, there are one or two who've never run a load, but
   no one's found them yet.)  Meanwhile...

                                                  CUT TO: [etc]

hannah höch: album, 1933

hannah höch. (took a kitchen knife)

FADE IN:

We are in the belly of a wave.
Light refracts in a constant collision of water.
SLOW MOTION, the hallucinatory prisms, like liquid
diamonds taking flight, dreamlike...


EXT.  OCEAN - DUSK

Backlit against a flaming sun a solitary SURFER glides
across the green glassy peak.  TIME IS STRETCHED until his
movements gain a grace and fluidity not of this world.
Total Zen concentration.  Body weight centered, eyes
forward and on the next section.


EXT.  URBAN STREET - DUSK

SLOW MOTION ON a black sedan.
Creeping along store fronts.  Past a Winchell's.
PEOPLE splash steps down rain-washed sidewalks in DREAM
MOTION.  The sedan turns past the FIRST VIRGINIA BANK and
into an alley.


INT.  BLACK SEDAN

TWO MEN and ONE WOMAN in SUSPENDED TIME put on overcoats
and hats.  Under their hats strips of Scotch tape stretch
taut from the base of their nose to their forehead,
hideously distorting their features.  Makes them look like
human PIGS.

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