“'How Paul Rand Presents Trademark Designs to Clients', an excerpt from Graphis 153 (1971/72) provides examples of the short run booklets Paul Rand used to showcase his one-option-only identity solutions to clients.” full PDF: https://s3-us-west-2.amazonaws.com/rationale-design.com/resources/files/Rand_Graphis153_Trademark_Presentation.pdf via: https://rationale-design.com/resources/how-paul-rand-presents-trademark-designs-to-clients/